[HAS HEART]

“VETERANS + ARTISTS UNITED”

[HAS HEART] is a Michigan-based, registered 501(c)(3) nonprofit, nonpartisan organization founded by 8-year U.S. Veteran, Michael Hyacinthe, and artist/designer, Tyler Way. They were first introduced over a cup of coffee in 2010 and from there, they quickly discovered the disconnect between their two worlds.

They realized the power of collaboration once Michael met a local quadriplegic Marine who loved t-shirts and asked Tyler to co-create a design that shared his message. Since then, the HERO[series] has continued to pair Veterans with designers for the shared mission to tell their story through the mediums of art, design, and fashion.

Since its inception, Tyler has designed, planned, and executed a variety of projects, collaborations, partnerships, and more, including:

• Managed and led design teams, partners, and volunteers in brand marketing initiatives, photo/video campaigns, brand message and storytelling, product design and development, marketing partnerships, and inventory management

• Designed and planned exhibit, retail, and event spaces for ArtPrize (2012-2019), Forbes Art Galleries (NYC), Detroit Holiday House, Starbucks Reserve Roastery & Tasting Room (Seattle), and various pop-up shops/exhibits

• Established partnerships, collaborations, sponsorships, and grants with Starbucks,
  Airstream, Alpha Industries, AIGA, Schultz Family Foundation, USAA, Threadless, Bates Footwear, Shinola, 9/11 Memorial & Museum, Nike, and more

• Conducted nationwide tour planning, facilitating, photographing, promoting, and marketing collaborative design projects

• Created, designed, and maintained brand website, online shop, marketing materials,
  exhibit layout/design, brand identity, custom-designed font, brand camo patterns