PROJECT UPDATE VIDEO (2020):
BACKGROUND STORY (2010-2016):
IN 2010, TYLER WAS INTRODUCED TO U.S. NAVY VETERAN MICHAEL HYACINTHE. WHEN THEY MET OVER A CUP OF COFFEE, THEY REALIZED THE DISCONNECT BETWEEN THEIR TWO WORLDS OF AN ARTIST/DESIGNER AND A MILITARY VETERAN — INSPIRING THEM TO CO-FOUND [HAS HEART], A MICHIGAN-BASED 501(C)(3) NONPROFIT ORGANIZATION.
AFTER SIX YEARS OF DEDICATING NIGHTS AND WEEKENDS TO THE ORGANIZATION’S MISSION, THIS PASSION PROJECT CAME TO A PASS WHERE IT WAS EITHER GOING TO FIZZLE OUT AS TIME AND RESOURCES BECOME EVEN MORE SCARCE THAN THEY ALREADY WERE, OR IT COULD BECOME SOMETHING BIGGER AND MORE IMPACTFUL THAN COULD HAVE EVER BEEN IMAGINED.
BEGINNING TO PLAN A WEDDING AND LIFE TOGETHER, KENDRA AND I FELT THE TUG OF DUTY, SO WE DECIDED TOGETHER WE WOULD JUMP ALL-IN TO TAKE THE HERO[SERIES] ACROSS THE COUNTRY THEMSELVES. IMMEDIATELY WE STARTED PLANNING THE TOUR, PITCHING SPONSORS, AND GETTING OUR LIVES READY BY SELLING MY CONDO AND ALL THE FURNITURE IN IT, THEN DONATING THE REST - INCLUDING HUNDREDS OF PAIRS OF SHOES, CLOTHING, AND MISCELLANEOUS ITEMS THAT WEREN’T I LIKED BUT DIDN’T NEED.
STEP 01: BEGIN PLANNING (2016)
STEP 02: GET MARRIED (MAY 2017)
STEP 03: BUY AN AIRSTREAM (JUNE 2017)
STEP 04: INSTALL DECALS
STEP 05: LEASE A TRUCK
STEP 06: HIT THE OPEN ROAD (JULY 2017-JANUARY 2019)
PROJECT RESPONSIBILITIES:
Kendra and I were a team of two living, working, and traveling the country. She planned the route, researched and coordinated project schedules, participants, and locations, wrote each veteran’s story, and reached out to local press while I built and executed brand partnerships, photographed our journey, designed and updated the project website and blog posts, and worked alongside designers, videographers, photographers, and brand partners to finalize, produce, and launch projects and their resulting products and marketing collateral.
Together, we facilitated each design project, leading the designer and veteran through this powerful collaborative design process from initial questions on Day 01 to final video interviews at the end of Day 02.
Not to mention, we also managed the social media accounts on Facebook, Instagram, and Twitter.
PROJECT PHOTOGRAPHY:
PRODUCT FEATURES (COMING SOON)
PHOTOGRAPHY: ADVENTURES
BRAND PARTNERSHIP PROPOSALS:
AIRSTREAM x [HAS HEART] COLLABORATIVE PRODUCT OPTIONS:
NIKE X [HAS HEART]:
LAUNCHED PROJECTS & BLOG POSTS:
PROJECT 01: BURLINGTON, VT - “CA-DEUCES”
PROJECT 02: PORTLAND, ME - “DON’T PANIC”
PROJECT 03: PORTSMOUTH, NH - “TRANSFORM”
PROJECT 04: BOSTON, MA - “XVII”
PROJECT 05: PROVIDENCE, RI - “TAKE FLIGHT”
PROJECT 06: PHILADELPHIA, PA - “THE BEST TIME”
PROJECT 07: BETHANY, CT - “BELIEVE”
PROJECT 08: NEW YORK, NY - “DON’T LOOK BACK”
PROJECT 09: NEWARK, NJ - “AND SO IT GOES”
PROJECT 10: ANNAPOLIS, MD - “REFLECTION”
PROJECT 11: CHANTILLY, VT - “TWO TALES”
PROJECT 12: NEWARK, DE - “UNTOLD STORIES”
PROJECT 13: CHARLOTTE, NC - “LOVE LIKE THIS”
PROJECT 14: CHARLESTON, SC - “CHASE”
PROJECT 15: MIAMI, FL - “L’UNION”
PROJECT 16: NEW ORLEANS, LA - COMING SOON
PROJECT 17: AUSTIN, TX - COMING SOON
PROJECT 18: SANTA FE, NM - COMING SOON
PROJECT 19: PHOENIX, AZ - COMING SOON
PROJECT 20: CALIFORNIA - COMING SOON
PROJECT 21: RENO, NV - COMING SOON
PROJECT 22: PORTLAND, OR - “BE BOLD”
PROJECT 23: SEATTLE, WA - “GUIDING ETHOS”
PROJECT 24: BOISE, ID - COMING SOON
PROJECT 25: JACKSON, WY - COMING SOON
PROJECT 26: KALISPELL, MT - COMING SOON
PROJECT 27: ANCHORAGE, AK - COMING SOON
PROJECT 28: SALT LAKE CITY, UT - COMING SOON
PROJECT 29: DENVER, CO - COMING SOON
PROJECT 30: LINCOLN, NE - COMING SOON
PROJECT 31: DES MOINES, IA - COMING SOON
PROJECT 32: KANSAS CITY, MO - COMING SOON
PROJECT 33: WICHITA, KS - COMING SOON
PROJECT 34: OKLAHOMA CITY, OK - COMING SOON
PROJECT 35: BENTONVILLE, AR - COMING SOON
PROJECT 36: OXFORD, MS - COMING SOON
PROJECT 37: HONOLULU, HI - COMING SOON
PROJECT 38: JACKSONVILLE, AL - COMING SOON
PROJECT 39: COLUMBUS, GA - COMING SOON
JOURNEY 01: VERMONT
JOURNEY 02: MAINE
JOURNEY 03: NEW HAMPSHIRE
JOURNEY 04: MASSACHUSETTS
JOURNEY 05: RHODE ISLAND
JOURNEY 06: PENNSYLVANIA
JOURNEY 07: CONNECTICUT
JOURNEY 08: NEW YORK
JOURNEY 09: NEW JERSEY
JOURNEY 10: MARYLAND
JOURNEY 11: VIRGINIA
JOURNEY 12: DELAWARE
JOURNEY 13: NORTH CAROLINA
JOURNEY 14: SOUTH CAROLINA
JOURNEY 15: FLORIDA
JOURNEY 16: LOUISIANA
PROJECT 17: TEXAS
PROJECT 18: NEW MEXICO
PROJECT 19: ARIZONA
PROJECT 20: CALIFORNIA (PART II)
PROJECT 21: NEVADA
PROJECT 22: OREGON
PROJECT 23: WASHINGTON
PROJECT 24: IDAHO
PROJECT 25: WYOMING
PROJECT 26: MONTANA - COMING SOON
PROJECT 27: ALASKA - COMING SOON
PROJECT 28: UTAH - COMING SOON
PROJECT 29: COLORADO - COMING SOON
PROJECT 30: NEBRASKA - COMING SOON
PROJECT 31: IOWA - COMING SOON
PROJECT 32: MISSOURI - COMING SOON
PROJECT 33: KANSAS - COMING SOON
PROJECT 34: OKLAHOMA - COMING SOON
PROJECT 35: ARKANSAS - COMING SOON
PROJECT 36: MISSISSIPPI - COMING SOON
PROJECT 37: HAWAI’I - COMING SOON
PROJECT 38: ALABAMA - COMING SOON
PROJECT 39: GEORGIA - COMING SOON
VIEW UPCOMING SCHEDULE FOR REMAINING TOUR PROJECTS
VISIT WWW.HASHEART.US TO EXPERIENCE THE “FIFTY STATES: VETERANS + ARTISTS UNITED” PROJECT IN ITS ENTIRETY.