STEP 01: BRAND ANALYSIS
IN AN EFFORT TO UPDATE THE MICHIGAN-BASED MATTRESS MANUFACTURING COMPANY THAT HAS BEEN IN BUSINESS SINCE 1889, GRAND RAPIDS BEDDING COMPANY WANTED TO REFRESH THEIR BRAND LOOK WHILE TELLING THEIR RICH BRAND HERITAGE.
STEP 02: BRAND REFRESH
INSPIRED BY THE COMPANY’S ORIGINAL BRAND MARK AND HAND-PAINTED SIGNAGE ON THEIR OLD BRICK FACTORY IN GRAND RAPIDS, MICHIGAN, THE BRAND MARKS REPRESENT THE COMBINATION OF OLD AND NEW IN ONE.
STEP 03: COMPANY CATALOG DESIGN, FACTORY & EMPLOYEE PHOTOSHOOT
WITH THE GOAL TO ENABLE CURRENT AND POTENTIAL CUSTOMERS TO GET TO KNOW GRAND RAPIDS BEDDING CO., WE BUILT A “COMPANY CATALOG” THAT NOT ONLY SHARES THE COMPANY’S RICH HISTORY, BUT ALSO SHARES A LITTLE ABOUT EACH AND EVERY EMPLOYEE THAT HAVE A HAND IN PRODUCING EVERY MATTRESS THAT LEAVES THE FACTORY.
